Throwing a business anniversary party is not only a great morale-booster, but it can also raise awareness of your company in your community and beyond. Check out our tips for celebrating and marketing your company anniversary, so you and your team can get the most out of this important milestone:. Celebrating a business anniversary is about more than marking time.
Inwe all celebrate being 18 years in business! Last updated: September 7th Tags: website content. You may have already googled for inspiration and probably found ample advice aimed at B2C companies and consumer brands, such as:. Offering discounts seems inappropriate for many B2B companies, but you do want to honor your customers and other valued people.
Enjoy, and happy business birthday to you! Do you want to focus your celebration on yourself or on others?
Plan your party ahead of time
Focusing on yourself means putting your own company in the spotlight and bringing your biggest achievements and important activities into the light. Focusing on others means putting your customers, your employees, your partners, your vendors, and other friendly groups in the center of your celebration. Both approaches are valid and make sense, but you have to choose one direction and let it strategically drive your activities.
Set the most appropriate goal:. Move your focus away from ups and downlo and form submissions and inbound calls but do measure them. Achieve your goals and the precious le will come later as a result of a properly executed celebration. Choose one thing, bigger or smaller, to do this year.
Not a party animal?
Strategic planning of corporate birthday (lots of examples!)
Not a problem. Example: for their 10th birthday, Facebook launched a new feature for its customers, the personalized Look Back Video. This beloved feature was soon followed by more video features, such as personalized videos celebrating birthdays and friendships. Your company is one year older and one year wiser. Do you have the capacity to complete a larger digital or physical object?
If yes, you could give it away as an exclusive present just in time for your corporate birthday. Here are a couple of ideas:. Also, ask yourself this: What kind of gift would your customers appreciate? What could you create that would make them awesome at their jobs? What would they proudly display on their work desks? Is it possible to personalize this gift? If you decide to focus on helping others achieve their goals, partner with a charity organization you already support or want to support. Here are a couple of guidelines for this:.
Organize your promotion efforts so that they culminate in that month. Make sure that the event organizer promotes you well. For example, an education startup in your city wants to educate young people in your field of expertise. Such a program will require more planning and more activities from you, so make sure you can allocate enough resources for it. Partner with others and use this opportunity to learn how to do it alone next year.
You want the public to notice your celebration and for that you need as many marketing materials as you can produce. The bigger your event and the more ificant your birthday, the more content it makes sense to produce.
A classic press release is mandatory if your business is announcing something newsworthy, original, unique, fun. Consider hiring a PR agency to help you spread the news about your newsworthy business anniversary activities. For your business anniversary announcement, you'll need one or preferably more business birthday blog posts.
Plan the topics of those blog posts in advance by creating an outline of everything you want to say during your celebration.
Why celebrate a business anniversary?
If you need ideas and help with writing a business anniversary blog post fast, check out our worksheet for writing company anniversary blog posts. Professionally-looking company anniversary videos are a great idea. For example, a video software company Animoto celebrates their birthdays by creating videos using their own tool. Here's another example of Sofidel, a tissue paper company, celebrating 50 years with a short video that features their main product toilet paper.
Make sure you don't miss the London Business School's inspirational 50th anniversary video that uses good visual storytelling to tell the story how the school's graduates made a huge impact on their local communities as well as the world at large. A well-deed, thoughtfully written landing within your current website, dedicated specifically to your company birthday, serves as a focal point for your celebration.
It's a central to which you drive traffic during your business anniversary campaign, and that holds all the media you produced in one place.
An example: although he doesn't do this for his birthday, but for another occasion, Bill Gates publishes an wonderful annual letter each year and publishes it in the form of a landing with lots of content, data, graphics, answers and insights. Take a look at this landing for the 40th anniversary of Watermilla private equity company.
It features lots of retro photos for the company's past, a good dose of humor and spark, with not too much written content.
A mini website is a specifically deed website on a subdomain, in a subfolder, or on its own top-level domain. Choose to build a minisite if the content you produce will stay relevant for years to come. One good example is Quantas' th anniversaryAustralia's flag carrier airline. Anyone who loves aviation history will definitely appreciate this minisite full of photos and historical s.
This minisite is an example of a well-deed and well-told timeline that you can also use for your company history in general. Take a look at this ebook Bayer produced for their th birthday. Consider making a special logo in which you show your company anniversary tagline or the of years in business. Here's a huge collection of hundreds of anniversary logos on Pinterest.
There are some really creative solutions and anniversary logo de inspiration for you. Make sure you use the logo in all the content you produce for your birthday. For example, you could de new social media covers in the same visual style, using the refreshed logo.
How to celebrate one year of being in business
Write and de a series of company anniversary social media posts for all your social profiles Linkedin, Twitter, Facebook, Instagram If you've kept the habit of collecting and organizing corporate photos, you will be happy now because you get to use them, big time! Even if you don't use Instagram, these examples and Instagram inspiration for business anniversary social media posts will help you de cool images for your social channels. If you're more of a LinkedIn type, take a look at what people post on LinkedIn with anniversary hashtag you have to be logged in to LinkedIn for this link to work.
First, rede your newsletter template so that it looks celebratory. For example, you can use the anniversary logo in your newsletter throughout the entire year in which you celebrate your anniversary.
B2b anniversary ideas
Second, write your newsletter content in advance and schedule it for several weeks or months ahead. This way your loyal customers, who may not have heard from you for a while, or don't open each newsletter you send, won't miss the news about your birthday.
We made a collection on Pinterest of celebratory newsletters for your inspiration. will work especially great if you're a product company.
People also ask these questions about work anniversaries
If you're running out of time to write all these anniversary blog news, articles and landing s, hire professional writers to help you create the content on time. Yes, outsourcing content writing to professionals outside your company is doable. If you need help right now, check out our website content writing services.
If this is your first time scheduling a greater volume of content, make it as simple as possible:. Logit internet services Ltd. We're a digital consultancy helping experienced B2B companies get more international customers by improving copy, content, and the architecture of their business websites. Home Learning Center. Need website content writing services for your business anniversary? Learn More. How BIG do you want to make it?
Remember, no selling, no pitching! Write a celebratory blog post in which you talk about your most memorable moments. This is what SpaceX wrote for their 10th birthday in If you're struggling with writing that post or simply need some inspiration, download our template for writing company anniversary blog posts.